Why BoomerangFX?  

BoomerangFX is more than just a SaaS tech company – we are one of North America’s fastest-growing healthcare solutions providers offering integrated practice management software, digital marketing and e-learning solutions to the aesthetic medical industry – we serve specialized industry segments spanning dermatology, medspa, cosmetic surgery, women’s health, cosmetic vision, dental and hair restoration.   

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution. This unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.   

BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK, and Latin America with industry-leading technology that is helping to modernize private aesthetic healthcare practices. 

Your Role in a Nutshell 

We’re a small, but quickly growing team that specializes in helping medical aesthetic practices scale through digital advertising and conversion rate optimization. We’re hiring a talented graphic designer that has a strong background in landing page design as well as conversion rate optimization. In this role, you will be the dedicated designer for various medical aesthetic clients across North America. You will work closely with our account management team to design landing pages that convert web traffic into customers. You’ll need to have your finger on the pulse of pop-culture, eCommerce, modern digital design styles, and emerging trends. 

Scope of Duties 

• Oversee landing page lifecycle: design, implementation, quality assurance, launch, monitoring and A/B testing. 
• Reduce and “bulletize” copy from clients’ website to clearly and succinctly articulate key points on landing pages. 
• Maintain and improve conversion rate optimization (CRO) design layouts based on statistically significant data and analytics. 
• Liaise with other team members in Digital Marketing team on analysis and continuous improvement. Establish a baseline conversion rate and strive to make positive changes.  
• Use a variety of tools to create landing page designs, social media related content and complementary display media ad graphics, such as: Unbounce, Photoshop, Illustrator, Canva or others. 
• Stay abreast of industry best practices relating to landing page, design and conversion rate optimization. 

What you offer 

• Minimum 5+ years of experience building landing pages. 
• Experience with A/B Testing and quality control process.  
• Basic knowledge of HTML, CSS and SEO.  
• A deep understanding of digital marketing and conversion rate optimization best practices and an ability to advise on them when necessary. 
• Always paying attention to details, small things don’t slip by.  
• Excellent written and verbal communication skills are a must. 
• Excellent time-management, organizational, project management and problem-solving skills. 
• Bachelor’s or College Degree in Graphic Design, or equivalent experience. 
• Understanding of stock photography, copyright law, use and distribution. 

Most importantly, you share our values…   

• You roll up your sleeves   
• You are agile    
• You are resilient    
• You never stop learning   
• You want to be part of a global success story    

Benefits:   

• 15 days’ vacation per year to rest, recharge and enjoy  
• Extended health care   
• Dental care   
• Bonus Pay   
• Company events (Social hours, team events)   
• Free on-site parking   

Job type: Full-time, Permanent