Why Boomerang^FX?

Boomerang^FX is more than just a SaaS tech company – we are one of North America’s fastest-growing healthcare SaaS solutions providers offering integrated practice management software, digital marketing and e-learning solutions to the aesthetic medical industry – we serve specialized industry segments spanning dermatology, medspa, cosmetic surgery, women’s health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution – this unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.

Boomerang^FX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK and Latin America with industry-leading technology that is helping to modernize private aesthetic healthcare practices.

Your role in a nutshell

The Sr. Manager, Business Development & Growth has a passion for leveraging the power of our purpose to build and grow our world-class brand and reputation. The successful candidate understands and thrives in an incredibly fast-paced organization and excels in navigating its constant change. As a cross-functional marketing, sales & growth leader, the successful candidate will build and execute campaigns, lead cross-functional teams to drive brand awareness and our sales pipeline.

Scope of duties

• Develop and execute ongoing marketing campaigns deploying a variety of channels including paid advertising, demand generation email campaigns and support sales growth
• Oversee all sales & market activities across multiple product categories ranging from software solutions, digital advertising and e-learning
• Provide cross-functional oversight of customer success teams to develop strategy and execute initiatives to increase wallet share of our existing customers
• Provide cross-functional leadership of Business Development sales teams to execute on market specific campaigns utilizing a variety of tactics including targeted email demand generation, telephone based outreach, paid advertising in markets across the US, Canada and select international markets
• Support our e-Learning platform with market specific growth strategies including PPC and email demand generation
• Build relationships with external vendors including advertising, media and content creation agencies to build and execute integrated communication campaigns
• Oversee events, tradeshows and align with broader vision
• Working closely with the CEO and leadership team, drive overall public relations and communication strategy to position the company for an IPO
• Leverage data and customer insight-driven recommendations to build strategies drive pricing and bundling strategies
• Provide leadership to B2C marketing team on lead generation campaigns for healthcare practice customers
• Collaborate with executive levels and cross-functional stakeholders to ensure communication strategies align with our brand and organizational goals
• Lead and own reputation management, external brand awareness initiatives that position the company as the global platform of choice for aesthetic medicine
• Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary.
• Lead drafting and execution of blogs, press releases and other media communications, ensuring that our print and digital communications reflect our organizational mission and vision.
• Lead the design and execution of all external events such as podcasts, conferences, media days and all relevant assets.

What you offer

• Bachelor’s Degree in marketing, communications, or a related field
• MBA is an asset
• 5+ years in marketing communications and/or brand marketing

Most importantly, you share our values

• You roll up your sleeves
• You are agile
• You are resilient
• You never stop learning
• You want to be part of a global success story

Benefits

• 15 days’ vacation per year to rest, recharge and enjoy
• Extended health care
• Dental care
• Bonus Pay
• Company events (Social hours, team events)
• Free on-site parking

Job type: Full-time, Permanent