BoomerangFX is more than just a SaaS tech company – we are North America’s fastest-growing cloud-based enterprise software and digital marketing company serving the private pay aesthetic medical industry in segments such as dermatology, med spa, plastic surgery, women’s health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient, and powered by a strong business model with an impressive leadership team of executives from Silicon Valley, digital marketing, fintech, and Fortune 100 technology firms. Trusted by a growing community of healthcare professionals across North America, our product is commercialized and delivers the only cloud-based SaaS solution for private healthcare practices that integrates practice management tools, electronic medical records, accounting, data analytics, digital advertising, and lead generation in a single user-friendly solution – this unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Mexico, Australia, and the UK with industry-leading technology that is helping to modernize the inside of private healthcare practices. We are a company that thrives on innovation and out-of-the-box thinking. When you join BFX, you will be collaborating with a diversified and talented group of individuals and dynamic leaders while sharing in attractive compensation, benefits, and stock option programs. We foster a culture of teamwork and continuous learning with a strong commitment to diversity and inclusion.

Your Role in a Nutshell

The Paid Ads strategist will work closely with our BoomerangFX Grow digital marketing team, consisting of Landing Page Designers and Account Managers. You will be a crucial part of the team that is eager to deliver high impact digital advertising solutions to our clients. You will help them succeed by strategizing and overcoming concerns to ensure success on our client related campaigns. You are result driven, highly experienced in Paid ads and able to comprehend the broader business goals required for the team to reach their targets. You will help to deliver robust digital advertising to our clients (private healthcare practices) with attracting high quality consistent leads at the lowest possible cost per lead.

Scope of duties

• Experience in Google Ads management, automated bidding, ML/AI, tracking, reporting and tactics for improvement
• 3+ years of Google Ads (primary), Facebook and Remarketing
• Preference to Lead Generation, not e-commerce, and proven quantitative results, e.g., 50% decrease in CPL, 25% higher conversion rates
• Experience with A/B testing is required
• Proven experience using Facebook ads for B2C within healthcare industry
• Experience with programmatic ad placements and running brand campaigns is beneficial
• Strong organizational skills to effectively manage promotional deadlines, approvals, and pending tasks
• Knowledge and appreciation of the cosmetic industry
• Ability to create and optimize digital assets (text ads, responsive display ads and video ads) using templates
• Proven success in driving quality B2C traffic, increasing consumer interest and growing revenue for clients.
• Balancing a portfolio of clients across multiple platforms while maintaining budget thresholds
• Basic understanding of online medical policies, copyright, and privacy laws
• Finalize and expand templates as required for new client onboarding
• Monitor KPI performance frequently to lead the necessary optimizations and account performance
• Collaborate your experience and ideas across a team of specialists
• Grow revenue through lead generation at the lowest cost-per-lead media
• Increase clients by generating quality leads and measuring the ROI

What you offer

• Bachelor’s degree from a recognized institution
• Solid understanding of FB Ads, Google Ads, Display Ads, Landing Pages & SEO (Search Engine Optimization)
• Google Ad Certified
• Solid knowledge on Google Algorithms
• Ability to analyze sales statistics and use it to report on the success of marketing campaigns
• Great understanding on lead generation, KPI’s and business metrics to help translate your knowledge into strategies for the team
• Understand and communicate P&L impacts to CEO
• Analyze web traffic metrics and suggest solutions to boost performance
• Strong leader with great empathetic skills and ability to mentor a team
• Tech savvy trendsetter with innovative ideas to improve customer experience
• Strong communication and organizations skills
• Strong customer service skills with the ability to create solutions for clients
• Creative mindset geared toward the aesthetic medical industry
• Ability to problem solve challenges; translate them into opportunities and ideas
• Analytical mindset to identify, address and focus on contract improvement
• Communicate ideas to executives for support

Most importantly, you share our values

• You are agile
• You are resilient
• You are a team player
• You continually want to learn new things
• You want to be part of a global success story

Benefits:

• Bonus Pay
• Commission Pay
• Dental and Health Insurance
• Extended Life Insurance
• Company events (Free lunches, social hours, and team events)