Turning leads into patients is a vital part of any medical practice. Sometimes, however, this process can feel almost impossible. By breaking the conversion process into small steps, turning leads into patients can easily be mastered by any aesthetic clinic.
1. Create Your Brand
Prospective patients need to see your office and remember the brand. Think about the demographics of your customers, their most desired procedures, and the impression you want to sell. Keep the dialogue you use online and on social media in a conversational tone that speaks to the lay patient, while always remembering your target audience. Patients that cannot relate to you will not choose your practice.
2. Design Your Website
If it has been more than two years since your website was updated, it is probably out-of-date. As the inaugural stop for potential patients, first impressions mean everything. Your website must clearly tell visitors who you are and what you offer, delivering inviting and eye-catching content. This information will entice the visitor to stay a while, turning them into a lead. Getting your visitor to sign up for more information provides their name, email address, and demographics – ready to use during future marketing campaigns.
Include easy links for:
o Subscribing to your blog
o Downloading content
o Asking a question
o Requesting additional information
o Scheduling a consultation
3. Craft a Strategic Email Marketing Campaign
Your marketing strategy should begin with a clear understanding of the intended audience. Direct your email marketing at the right group of potential patients with lead segmentation. Use the information you gathered from your website. This patient data, gathered patient interactions on your website, will give you the knowledge to send targeted emails to those interested in a specific treatment or technique.
4. Create Content to Engage and Nurture Leads
There are many opportunities to fill your website with informative content. Write blogs that are useful to your reader, using keywords and search engine optimization (SEO) techniques. Before/after photographs and videos will keep your content unique, promote your brand, and grab a visitor’s attention. Utilize the E.A.T. theory (expertise, authority, and trust) to work when trying to determine quality content that will rise to the top of a Google search.
5. Set Up Your Paid Advertising
Although many of the methods for converting leads into patients can be done with little cost to you, paid advertising is still a must. Paid media is extremely effective at generating leads, sparking conversations, and ultimately, bringing new patients into your office. Monitor your advertising choices carefully, ensuring a good return on your investment (ROI). Detailed monthly reports will be necessary to see which ads reach your target audience and create lucrative leads.
6. Bonus: Enlist Help with BoomerangFX
Running a busy aesthetic practice, it can be hard to find the time for marketing and lead conversion. This is where a good Practice Management Software (PMS) comes in. The adaptable software will curate your patient database, automate lead-segregated emails, keep meticulous inventory, order supplies, and deliver customizable reports.
One of the key features of a good PMS is staged tracking and conversion. BoomerangFX will track unclosed leads, unclosed consults and ensure you reach out to them automatically, increasing your lead and consult conversion is optimized. Similarly, BoomerangFX’s CRM (client relationship management) algorithm will notify you (and the client) when active clients (e.g. Botox, filler or laser and energy patients) are due for their next treatment, which leads to an increase in sales!
A PMS system will tackle all of these and more, giving you added time to focus on lead conversion and growing your practice.
that track all the right information about your leads.
BoomerangFX offers a robust, comprehensive PMS system designed by a cosmetic surgeon specifically for aesthetic practices. Nobody understands the needs of a busy cosmetic office or MedSpa like BoomerangFX. Sign up for a complimentary demo and see what the rave reviews are all about.