Brand Marketing and Communications Manager

Mississauga, ON
Mississauga, ON
Brand Marketing and Communications Manager
View below the job description in addition to the application form.

Why BoomerangFX? 


BoomerangFX is more than just a SaaS tech company – we are one of North America’s fastest-growing healthcare solutions providers offering integrated practice management software, digital marketing and e-learning solutions to the aesthetic medical industry. We serve specialized industry segments spanning dermatology, medspa, cosmetic surgery, women’s health, cosmetic vision, dental and hair restoration.   


Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution. This unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.   


BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK and Latin America with industry-leading technology that is helping to modernize private aesthetic healthcare practices.    


Role Overview 

The Brand Marketing & Communications Manager has a passion for leveraging the power of our purpose to build and grow our world-class brand and reputation. You thrive in an incredibly fast-paced company and excel in navigating its constant change. You bring excellence in building and executing campaigns to drive brand awareness and grow our sales pipeline. 


Scope of duties 

  • Develop and execute ongoing marketing campaigns through a variety of channels including paid advertising, email campaigns and SEO to support sales team with demand generation.  
  • Strengthen relationships with external vendors including advertising, media and content creation agencies to build and execute integrated communication campaigns. 
  • Leverage data and customer insights to build strategies that deliver highly targeted B2B customer growth. 
  • Own email marketing campaigns including ongoing measurement of KPI’s.  
  • Collaborate with executive levels and cross-functional stakeholders to ensure communication strategies align with our brand and company’s goals. 
  • Lead and own reputation management, external brand awareness initiatives that position the company as the global platform of choice for aesthetic medicine. 
  • Manage budget for corporate brand management and business development marketing related expenses – negotiate with external agencies, contractors and freelancers on commercial terms to continuously optimize savings to the company.  
  • Maintain inventory of sales support materials to ensure all are current and accurate, and coordinate the creation of new materials when necessary. 
  • Lead drafting and execution of blogs, press releases and other media communications to ensure our print and digital communications reflect our company’s mission and vision. 
  • Lead the design and execution of all external events such as podcasts, conferences, media days and all relevant assets. 


What you offer 

  • Bachelor’s Degree in marketing, communications, or a related field
  • MBA is an asset
  • 5+ years in marketing communications and/or brand marketing  


Most importantly, you share our values… 

  • You roll up your sleeves  
  • You are agile   
  • You are resilient   
  • You never stop learning  
  • You want to be part of a global success story   



  • 15 days’ vacation per year to rest, recharge and enjoy 
  • Extended health care  
  • Dental care  
  • Bonus Pay  
  • Company events (Social hours, team events)  
  • Free on-site parking  


Job type: Full-time, Permanent 

Job application:

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